Welcome to the Deeto Hub

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How do you move your prospects from ‘analysis paralysis’ to saying ‘sign me up!’? It’s the million dollar question. 

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Let’s first think about what it’s like, for any business, to make a valuable purchase.

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Implementing a new marketing tool? Or considering using a new agency for a critical service? Whatever it is, you’re faced with countless choices – and mountains of information on each one. Days (or months) of skimming webpages, chats with sales reps, cost comparisons, and feature analyses later…and it’s enough to leave your head spinning. 

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Now, for the research-obsessed, this may be a source of joy. But for most of us? It’s. Completely. Overwhelming. 

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With many decision-makers in the mix, complex problems, and thousands of dollars at stake – it’s enough to leave any team in a state of ‘purchase overwhelm.’ . And information overload only makes the decision harder.

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To keep your prospects moving along the buyer’s journey, they need to hear your customers’ voice.

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Research tells us that only 18% of prospects trust the pitch of a B2B sales rep, while 92% trust what they hear from an existing customer. On top of that, a study published by Gartner, found references from existing customers are 80% likely to positively sway a B2B purchase. 

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But they don’t want to hear just any voice, they want to hear the right voice that will curb their risk and ease their uncertainty.

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Your prospects want to know that you can solve their throbbing pains. And an honest, glowing nod from a peer who was once in their shoes – with similar pains, industry, and situation – will do the trick. 

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Matching the right customer reference to your ‘could-be buyer’ can help you close the deal faster.

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But this golden opportunity is too easily missed.

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Too often, the reference is picked based on the relationship between the account executive and the customer. It’s about who they’re comfortable asking for a favor instead of who is the right match. 

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And understandably so! For most sales teams – without the right tools and methodology in place –  it would be far too time-consuming to scour the database for the perfect reference and ensure they’re willing to chat. On top of that, the ‘favor system’ isn’t the most reliable one.

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The good news? Deeto is our ‘done for you’ reference solution. Using automated and accurate AI, we’ll match your prospects with the right customers for them. Not only that, we take favors out of the equation: our reward system ensures your references are motivated and compensated for their time and insights.  

When you become intentional about your customer-reference programs, you’ll make way for deals to close at a higher and faster rate. We can’t wait for you to experience it for yourself!

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Want to chat? We’re here to help! 

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 The stellar upside of a glowing reference network isn’t news for most of us.

Imagine it: Your warmed up lead chatting with your happiest customer, hearing from a powerfully credible source that has once been in their shoes. Not only is your reference singing your praises – they’re doing it while being armed with external credibility and real-world experience with your product or service.

It's authentic and organic interactions like these that work wonders in easing your prospects’ fears of taking a wrong turn. And it ends in higher win-rates and shorter sales cycles as a result.

Yes, the upside of a reference network is obvious – but building a successful one is  where most of us get stuck.  

Because one big obstacle always lingers in the minds of those who set out to create a network of their own:

What’s in it for them? Why would our clients spend their free time helping my team get more sales?

It’s a great question – so we set out to find the answer!

Our team searched high and low, immersing ourselves in deep research on B2B stakeholders, sales executives, and individuals involved in reference networks for products and services they love. 

And our findings were surprising (in the best possible way):
The biggest obstacle to building a thriving network isn’t about your client’s willingness to take part – It’s a lack of a simple, systematic way to do so. 

Because it turns out, there’s a lot in it for them. 4 main motivations to be exact: 

• Contribution. Your clients want to spread the word about a product or service that makes their lives easier and better. It’s a way to show their appreciation and ensure you stick around.
• Self-image. In the client’s mind, being associated with a top-notch business increases their visibility and sets them up as industry leaders.
• Community. Being a part of a group with similar interests is a great networking opportunity for references. Plus, it gives them that feeling of belonging that we all crave.
• Monetary reward. When compensated for their time and insights, clients feel they are truly appreciated – and they’re all the more motivated to participate. 

In essence: Your references are more than willing to help. BUT, if the process feels complicated and energy-draining, they’ll drop the idea before you can even get your reference program off the ground.

And that’s why we created Deeto: An automated way to build a strong and sustained reference network.

Using AI, Deeto systematically invites your top contacts to join your network while making it easy for them to share their unique insights with prospects who want to hear from them. We treat every user as an individual instead of a company, so they feel personally invested in the process. 

On top of that, we’ve inbuilt the 4 motivating factors into our platform so your network know exactly what’s in it for them: 

1. They get to support a business they love while helping others in their decision-making process.
2. They receive points which can be redeemed as gift cards or donated to nonprofits of their choice.
3. Their expertise level is gamified with badges and rewards, elevating their exposure and status within the platform.
4. They can network with other references to influence the future of your product or service. 

Ready to build your own supportive community of brand superfans?
(And for the higher win ratio and lower sales costs that come with it?)

 We’ll make it easy.

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More than ever, prospects are asking to get into conversation with customer references. Why now? 

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Two words: Market. Volatility. 

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The last six months have been a bumpy economic ride, with slowing US and global markets. Whether it’s a correction or recession, and what’s to come…nobody really knows. But what is certain? A spillover effect on B2B business can’t be avoided. 

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Historical data tells us plainly: When markets slow down, B2B prospects get cautious. 

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With thousands of dollars and the purchaser’s reputation on the line – the stakes are already high for B2B purchases. Add a volatile market to the mix, and your sales team is left dealing with ballooning risk aversion levels…and the extended sales-cycles and lower win-rates that come with it.

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Right now, financial market woes are making your prospects feel the squeeze of less room for errors. And because they’re thinking thrice about every costly purchase, they’ll need more validation than ever to nudge them along the buyer journey.

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Uniquely credible knowledge – from one or more customer references with a similar position, business size, industry, and use-case scenario – can inspire the near-bulletproof confidence your prospects need in an economic downturn. 

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Now, for most businesses without a robust reference network, it’s easy to see this as an ‘overwhelming to-do’ and ignore it altogether. 

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But in a quickly changing landscape, it’s always the businesses that adjust and respond quickly that improve their overall performance where others show a decline. 

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So if you take this opportunity to zig when the competition zags, your organization will shine bright because of it. And in this case, ‘zigging’ means being proactive about offering third party validation – even before your prospects ask for it – to inspire rock solid confidence in your product or service.   

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Some upbeat news? Deeto is made for opportunities like these. 

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Our platform does the tough groundwork for you so it’s not all on you to create a thriving reference network on a tight deadline and budget. 

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Deeto will systematically build your diversified reference network AND match prospects with references who share common ground. Your prospects will get that ‘happy customer’ validation that sparks their confidence, influences their decision, and ultimately helps you win the deal. 

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Get ‘zigging’ with Deeto.