Competitive trends, clearly understood

Deeto delivers continuous competitive trend insight that reveals how buyer perception, differentiation, and competitive pressure shift over time.

The problem: competitors evolve

Teams want to understand how competitors are changing. Instead, insight comes from anecdotes and outdated intel. Shifts in buyer perception are missed until deals are lost.

Why traditional competitive trend analysis falls short

Most competitive analysis is reactive and opinion-driven. Data is fragmented, biased, and slow to update. Teams respond after competitors have already changed the narrative.

What happens when competitive trends guide 
decisions early

Deeto makes competitive trends continuous. AI-led interviews and signals capture how buyers compare options and evaluate differentiation. Trends surface early enough to guide positioning and response before shifts impact pipeline or perception.

The Deeto approach: turning competitive trends into foresight

When competitive trend insight is continuous, teams stop reacting late. Positioning sharpens, losses decline, and decisions reflect how buyers are choosing today, not yesterday as markets shift and alternatives emerge rapidly.

Proven Results

 Trusted by teams who turn insight into advantage


Teams use Deeto to track competitive trends grounded in authentic buyer and customer truth.

“The intuitive, user-friendly platform and exceptional support made implementation smooth. I’m excited for the impact Deeto will have on advocacy.”
“Our process for collecting and sharing customer stories was super manual. Now we can surface success to sales and marketing—and reward our customers for being the amazing advocates they are.”
“Deeto's user-friendly platform impressed me. Seamless onboarding and an efficient testimonial system boosted customer engagement by tapping into experiences for growth.”

Ready to act on competitive trends?