Welcome to the Deeto Hub

A resource and community space for modern marketers, sellers, and builders using customer voice to grow — together.

Learn, share, and lead with customer voice

Browse resources

This hub is built for anyone who wants to do more with the voices of their customers. Whether you're scaling advocacy, building trust with proof, or rethinking how to go to market — you're in the right place.

Inside the hub, you’ll find:

  • How-to guides and playbooks for building with 
customer voice

  • Campaign-ready templates and swipe files

  • Benchmark reports and reference best practices

  • Event recordings, expert sessions, and community spotlights

Grow together with the Deeto community

Ask questions. Share ideas. Trade wins.
This is your space.

You don’t have to figure this out alone. The Deeto community connects you with other leaders using customer voice to build better GTM motions, faster-growing brands, and smarter strategies. If you are interested in joining when it launches, sign up below.

How Deeto helps:

  • Automate advocacy management workflows

  • Dynamically generate customer stories and social proof

  • Eliminate manual reference management

  • Track and report advocacy impact on revenue

Deeto Hub resources

Discover practical guides, templates, and tools to help your team close more deals, faster.

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When we founded Deeto, our mission was simple: help companies harness the authentic voices of their customers to fuel growth. The way companies capture, manage, and activate customer voice is changing fast, and so is Deeto.

Today we are unveiling the new Deeto.com, a complete reimagining of our website that reflects not just who we are but where we are headed as a company and as a category.

This is more than a visual refresh. It is a statement about how we believe customer voice should work in the modern enterprise: connected, actionable, and impossible to ignore.

Why Now

Over the last year, we have seen a fundamental shift in how go-to-market teams, from sales to marketing to product, think about customer voice. The old approach of static case studies, one-off reference calls, or isolated feedback surveys cannot keep pace with the speed of the modern buying cycle.

Decision-makers do not want generic proof points. They want evidence that speaks directly to their challenges, in their context, and on their timeline.

At the same time, organizations are under pressure to prove the impact of every program, protect customer data, and scale advocacy without overburdening their champions.

The new Deeto site is designed to address that reality. It showcases how our platform, built from the ground up as an AI-native, company-wide system for customer voice, meets those needs.

What’s New on the Site

We built the new site with three priorities: clarity, credibility, and connection.

1. Clarity: Show What Deeto Really Does

Our platform has evolved quickly, and our old site did not make it easy to understand the full scope of what is possible.

The new site introduces a clear, three-module structure:

  • Collect – Turn scattered customer signals into activation, engaging the right customers at the right time to gather authentic voice.
  • Manage – Make customer voice your system of record, with governance, analytics, and AI-powered search that puts every insight at your fingertips.
  • Distribute – Deliver the right story, reference, or insight to the right audience, in the right place, at the right moment.

Each module now has its own page with executive-level messaging, use cases, and an overview of the AI agents that help teams move faster.

2. Credibility: Put Security, Integrations, and Compliance Up Front

Enterprise buyers expect confidence in the technology they choose. That is why we have elevated how we talk about security and integrations.

The new security page details our SOC 2 Type II certification, HIPAA compliance, ISO 27001 certification, GDPR readiness, and our full encryption, access control, and audit capabilities.

The integrations section outlines the ecosystem Deeto fits into, from CRM and marketing automation platforms to product analytics and listening tools. Even as some integrations remain on our roadmap, the page shows our clear direction: Deeto works where your teams already work.

3. Connection: Make It About the Market, Not Just Us

We have reframed our messaging for the personas we serve:

Each persona page focuses on the problems they are solving and how customer voice, activated through Deeto, moves the needle.

We have also added “By Use Case” pages for Customer Advocacy, Customer References, Customer Referrals, and more, so visitors can see themselves in our solutions.

Design That Works Harder

The new Deeto.com is built for both storytelling and speed. It introduces a clean, modern design that mirrors our product experience, with simplified navigation that makes it easy to explore by use case, team, or product module.

Pages are structured to get visitors to the “aha” moment faster. That means concise headlines, clear outcomes, and visuals that show how the platform works in real-world scenarios. We have also made the site fully responsive and performance-optimized so that the experience is seamless across desktop and mobile.

Our content is now designed for multiple audiences. Whether a visitor is a CMO looking for strategic outcomes, a sales leader searching for a specific capability, or a customer marketer exploring day-to-day workflows, the new site can meet them where they are and guide them to the right next step.

What This Means for Our Market

The new site is more than a marketing asset. It is a signal to the market about how we believe customer voice will define the next era of growth.

Buyers expect more proof, more relevance, and more speed in every buying decision. Vendors that can meet those expectations, while protecting customer data and scaling programs efficiently, will have a competitive advantage.

With Deeto, companies can unify every part of the customer voice lifecycle. They can collect authentic input from the right customers, manage it in a single governed hub, and distribute it directly into the tools and workflows that drive sales, marketing, and product decisions.

This launch positions us to engage executives, accelerate enterprise conversations, and expand our footprint in key industries. It also gives our own teams a powerful resource for demand generation, sales enablement, and partner outreach.

See the New Deeto.com in Action

We are excited to share this launch with our customers, partners, and the broader market. The new Deeto.com reflects not just what our platform can do today but the vision we are building toward: a future where customer voice is connected, measurable, and a driver of growth for every team.

Explore the new experience and see how we are making customer voice impossible to ignore.

Introducing the New Deeto Website: Designed for What’s Next in Customer Voice

Introducing the New Deeto Website: Designed for What’s Next in Customer Voice

Discover the new Deeto.com — a faster, smarter way to explore how customer voice can drive growth.

Marketing
Strategy

Overview:

It’s launch time. Join us for Deeto’s Q4 Product Launch Webinar where we unveil the next evolution of our AI-powered platform, built to help GTM teams scale customer-led growth like never before.

Why Attend: 

See how Deeto’s new intelligence layer and latest AI agents — including the AI Interview Agent, AI Knowledge Hub Agent, and AI Content Agent — transform how companies capture, organize, and activate customer proof. This isn’t just a product update; it’s the next chapter for customer-led growth.

What to Expect: 

  • Live demos of the AI Interview Agent, Knowledge Hub Agent, and Content Agent
  • Insights on how leading teams are accelerating growth with Deeto 2.0
  • A sneak peek at what’s coming next — directly from Deeto’s product team

Date: Thursday, October 16, 2025

Time: 9:00 AM PT / 12:00 PM ET

Location: Live Virtual Event (Zoom link sent upon registration)

Webinar: Deeto Q4 Product Launch – The Future of AI-Driven Customer Growth
Webinar

Webinar: Deeto Q4 Product Launch – The Future of AI-Driven Customer Growth

Join us for Deeto’s Q4 Product Launch Webinar where we unveil the next evolution of our AI-platform.

New Feature

Overview:

Product launches move fast. But without customer proof, even the strongest messaging can fall flat. Join Deeto and Sid Khaitan from Beekeeper for a live session on how product marketers can launch faster, smarter, and with proof that actually closes deals.

Why Attend: 

Learn how Beekeeper’s product marketing team cut manual content lift by 30–40%, built a centralized library of launch-ready proof, and equipped Sales with the validation they needed from day one. Walk away with actionable strategies you can use to embed customer voice into every launch.

What to Expect: 

  • A step-by-step look at Beekeeper’s proof-driven launch motion
  • Five proven plays from “The PMM Playbook for Customer-Backed Launches”
  • Tips for collecting beta feedback, testing messaging, and activating proof
  • Live Q&A with Deeto and Sid on scaling launches with real customer validation

Date: Thursday, October 2, 2025

Time: 9:00 AM PT / 12:00 PM ET

Location: Live Virtual Event (Zoom link sent upon registration)

Webinar: Customer-Backed Product Launches – How Beekeeper Scaled Proof and Launched Faster
Webinar

Webinar: Customer-Backed Product Launches – How Beekeeper Scaled Proof and Launched Faster

Product launches move fast. But without customer proof, even the strongest messaging can fall flat.

Marketing

Overview:

Customer advocacy is evolving — and the old, manual way of managing references and stories no longer scales. Join Deeto and Amber Heffner from ParentSquare for a live session that unpacks how to turn scattered stories into a powerful growth engine.

Why Attend: 

In this webinar, you’ll learn how ParentSquare grew their advocate base 4x in just 90 days, cut manual effort by 30%, and made advocacy measurable across sales and marketing. Discover practical plays you can use immediately, plus get a behind-the-scenes look at what’s next for AI-powered advocacy.

What to Expect: 

  • A step-by-step walkthrough of ParentSquare’s advocacy transformation
  • Five proven plays from the “AI-Scaled Customer Advocacy” playbook
  • Insights on automating manual work and proving revenue impact
  • Live Q&A with Shawnna and Amber to get your questions answered

Date: Thursday, September 18, 2025

Time: 9:00 AM PT / 12:00 PM ET

Location: Live Virtual Event (Zoom link sent upon registration)

Webinar: AI-Scaled Customer Advocacy – How ParentSquare 4x’d Their Advocates in 90 Days
Webinar

Webinar: AI-Scaled Customer Advocacy – How ParentSquare 4x’d Their Advocates in 90 Days

Customer advocacy is evolving — and the old, manual way of managing references and stories no longer scales.

Customer Advocacy

Overview:

Raise a glass with EMEA’s top customer marketing leaders. Join Deeto for an exclusive happy hour during the Customer Marketing Alliance event in London — a relaxed, high-value networking session designed to connect the brightest minds in customer-led growth.

Why Attend: 

Network with customer marketing peers, share strategies that work, and uncover new ideas for scaling advocacy and proof. This is a chance to meet the people shaping the future of customer-led growth in EMEA — in a private, informal setting.

What to Expect: 

  • Conversations with senior-level customer marketing professionals and innovators
  • A private, invite-only atmosphere with drinks and light bites provided
  • Exclusive access to Deeto’s team to explore the future of AI-powered customer-led growth
  • Meaningful connections with peers who are shaping the discipline in EMEA

Date: Wednesday, December 3, 2025

Time: 5:00 PM – 7:00 PM PT

Location: InterContinental London, The O2 – Private Suite

Event: Customer Marketing Summit London 2025 – Happy Hour with Deeto
Webinar

Event: Customer Marketing Summit London 2025 – Happy Hour with Deeto

Join Deeto for an exclusive happy hour during the Customer Marketing Alliance event in London.

Marketing

Overview:

Unwind, connect, and trade insights with the best in customer marketing. Join Deeto for an exclusive happy hour during the Customer Marketing Alliance event in San Francisco, designed for the leaders shaping the future of customer-led growth.

Why Attend: 

This is your chance to network with industry peers, share best practices, and swap real-world strategies in a relaxed, informal setting. Whether you’re scaling advocacy, building community, or driving revenue impact, you’ll meet the people who are solving the same challenges.

What to Expect: 

  • Conversations with top customer marketing professionals and thought leaders
  • A casual, invite-only atmosphere with drinks and appetizers provided
  • Exclusive access to Deeto’s team and the latest in AI-powered customer-led growth strategies
  • Meaningful networking to build relationships that last beyond the event

Date: Wednesday, September 10, 2025

Time: 5:00 PM – 7:00 PM PT

Location: Hyatt Regency San Francisco Airport – Private Suite

Event: Customer Marketing Summit San Francisco 2025 – Happy Hour with Deeto
Webinar

Event: Customer Marketing Summit San Francisco 2025 – Happy Hour with Deeto

Join Deeto for an exclusive happy hour during the Customer Marketing Alliance event in San Francisco.

Marketing

Overview:

Your campaigns are optimized, your traffic is targeted — but conversions are stalling. Why? Because buyers don’t trust what they see. This guide shows you how to fix the trust gap on your site and turn high-intent visitors into qualified pipeline.

Spotlight: 

This is a practical playbook for Demand Gen and Growth teams who need more than personalization and CTAs. Inside, you’ll learn exactly where to place customer proof, how to make it relevant to every visitor, and why embedding trust at the right moments can transform your website into a true revenue engine.

What to Expect: 

  • Why most websites leak trust (and how to fix it)
  • Five high-impact proof placements that lift conversion rates
  • Real examples from brands like ParentSquare and Made4net
  • Tips to keep proof fresh and contextually relevant for every buyer
  • A clear roadmap for building a trust-first website

Why It Matters:

92% of B2B buyers trust their peers more than your brand copy. This guide helps you stop relying on claims and start showing proof — everywhere it counts.

Download the guide and start turning your website into the highest-converting asset in your funnel.

The Complete Guide to Closing the Trust Gap On Your Website
eBook

The Complete Guide to Closing the Trust Gap On Your Website

This guide shows you how to fix the trust gap on your site and turn high-intent visitors into pipeline.

Growth
Marketing

Overview:

Great product launches need more than messaging and a roadmap — they need proof. In this guide, you’ll learn how top product marketing teams embed real customer voice into every launch, eliminate the last-minute scramble for quotes, and equip Sales with proof that actually wins deals.

Spotlight: 

This isn’t theory. It’s a field-tested playbook built for PMMs who want faster launches, stronger validation, and better alignment across Sales and GTM. Learn from real-world examples, including how Beekeeper cut manual content lift by 30–40% while creating a scalable proof engine.

What to Expect: 

  • Why most launch proof fails to scale — and how to fix it
  • Five proven plays to collect feedback, quotes, and customer validation
  • How to test messaging pre-launch and launch with confidence
  • A look inside Beekeeper’s proof-driven launch motion
  • Practical tips to make proof part of every GTM motion

Why It Matters:

Stop launching on assumptions. Start launching with customer-backed proof that accelerates revenue impact and strengthens every part of your go-to-market.

Download the guide now and make your next launch your most credible one yet.

The PMM Playbook for Customer-Backed Launches
eBook

The PMM Playbook for Customer-Backed Launches

In this guide, you’ll learn how top product marketing teams embed real customer voice.

Marketing

Overview:

Customer advocacy builds trust, accelerates deals, and fuels growth — but most teams are stuck running it on spreadsheets. This guide shows you how to scale advocacy without adding headcount, manual effort, or duct-taped processes.

Spotlight: 

Inside, you’ll find a practical, step-by-step playbook designed for customer marketers who want more advocates, better stories, and measurable impact. See how companies like ParentSquare 4x’d their referenceable advocates in 90 days while cutting manual lift by 30%.

What to Expect: 

  • Why advocacy programs stall — and how to fix them
  • Five proven plays to automate advocacy collection and activation
  • Tips for personalizing proof across sales, marketing, and CS
  • A real-world case study from ParentSquare’s advocacy transformation
  • Frameworks to connect advocacy to pipeline and revenue impact

Why It Matters:

Stop chasing stories and start scaling them. Build an always-on advocacy engine that drives trust, proof, and growth at every stage of your buyer journey.

Download the guide and turn customer advocacy into your most powerful growth lever.

The Complete Guide to AI-Scaled Customer Advocacy
eBook

The Complete Guide to AI-Scaled Customer Advocacy

This guide shows you how to scale advocacy without adding headcount.

Customer Advocacy

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