Managing references, simplified

Deeto delivers reference management that helps teams organize, protect, and activate customer references with clarity and confidence.

The problem: references are manual

Teams want to use references effectively. Instead, knowledge lives in spreadsheets, Slack threads, and people’s heads. Customers are overused or forgotten.

Why traditional reference management falls short

Most reference programs lack structure and consent controls. Availability is unclear, context is missing, and requests feel repetitive. Trust erodes, and reference programs stall.

The new way: contextually-aware reference management

Deeto makes reference management signal-driven. Buyer and customer signals reveal willingness, relevance, and boundaries in real time. References are activated thoughtfully, based on actual context, not assumptions.

The Deeto approach: orchestrating reference engagement

What happens when reference management builds trust

When reference insight is clear, teams stop guessing. Requests feel respectful, customers stay engaged, and reference programs scale without damaging relationships or overusing trusted customer advocates.

Proven Results

 Trusted by teams who turn insight into advantage


Teams use Deeto to manage customer references grounded in authentic customer truth.

“The intuitive, user-friendly platform and exceptional support made implementation smooth. I’m excited for the impact Deeto will have on advocacy.”
“Our process for collecting and sharing customer stories was super manual. Now we can surface success to sales and marketing—and reward our customers for being the amazing advocates they are.”
“Deeto's user-friendly platform impressed me. Seamless onboarding and an efficient testimonial system boosted customer engagement by tapping into experiences for growth.”

Ready to manage references better?