Win-loss insights, without the lag

Deeto delivers continuous win-loss insights through AI-led buyer interviews that reveal what drives wins, losses, and buyer decisions.

The problem: win-loss insights arrive too late

Teams want to understand why deals are won or lost. Instead, insight is fragmented across CRM notes, calls, and surveys. Reports take too long, and by the time patterns appear, it is too late.

Why traditional win-loss insight methods fall short

Most win-loss insight programs rely on surveys or consultant-led interviews that produce static summaries. Buyer context is filtered, insights are disconnected from daily workflows, and there is no system to track how patterns evolve over time.

The new way: continuous win-loss insights powered by AI

Deeto makes win-loss insight continuous. Every closed deal triggers an AI-led buyer interview, capturing what influenced the decision. Insights are analyzed instantly, organized by theme and competitor, and surfaced while they are still actionable.

The Deeto approach: how win-loss insight becomes actionable

What happens when win-loss insights work in the way they should

When win-loss insights are continuous, teams stop guessing. Sales sells with confidence, marketing sharpens positioning, product focuses on real drivers, and leadership gains clear visibility into what accelerates or slows growth.

Proven Results

 Trusted by teams who turn insight into advantage


High-performing teams use Deeto to uncover the drivers behind wins and losses and turn buyer truth into advantage.

“The intuitive, user-friendly platform and exceptional support made implementation smooth. I’m excited for the impact Deeto will have on advocacy.”
“Our process for collecting and sharing customer stories was super manual. Now we can surface success to sales and marketing—and reward our customers for being the amazing advocates they are.”
“Deeto's user-friendly platform impressed me. Seamless onboarding and an efficient testimonial system boosted customer engagement by tapping into experiences for growth.”

Ready to turn win-loss insight into action?