Webinar: Why You’re Really Winning and Losing Deals

Thursday, February 12, 2026
February 26, 2026
9:00 am
Live Virtual Event
(Zoom link sent upon registration)
Webinar: Why You’re Really Winning and Losing Deals
View the podcast on Youtube
Overview:
Most teams don't lose deals because they lack data. They lose because their understanding of why is delayed, incomplete, or already outdated by the time it's reviewed. In this session, we'll explore how buying behavior, competitive dynamics, and deal momentum shift in real time and why traditional win-loss programs can't keep up.
Instead of treating win-loss as a retrospective exercise, this webinar shows how AI-driven listening turns every buyer interaction into a continuous learning system that evolves as the market evolves.
You’ll learn:
- Why traditional win-loss is too slow to keep up with how buyers decide today
- How AI-driven listening captures real-time signals while deals are still in play
- How to act on buyer voice, sentiment, and competitive pressure across Sales, Marketing, Product, and CS
Date: Thursday, February 26, 2022
Time: 9:00 AM PT / 12:00 PM ET
Location: Live Virtual Event (Zoom link sent upon registration)
Speakers:

Shawnna Sumaoang, CMO, Deeto
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