Webinar: Go-to-Customer Predictions 2026

Overview:‍

The playbooks that drove growth two years ago are losing their edge. Buying behavior has outpaced the systems built to support it, and the gap is widening. The teams pulling ahead aren't waiting for the annual planning cycle to catch up. They're listening differently, acting faster, and connecting customer signals to decisions in real time.

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In this session, we'll share the go-to-customer shifts that will define 2026, grounded in real customer signals, not trend cycles or theoretical frameworks. We'll cover where traditional GTM motions are losing effectiveness, what leading teams are doing differently, and how organizations are rethinking ownership of customer insight and activation across the full lifecycle.

You’ll learn:

• The specific ways AI is changing execution across marketing, sales, and customer success
• What the teams pulling ahead are doing to stay connected to authentic customer signals
• How to build accountability for customer insight across the funnel, not just in one team

Date: Thursday, March 26, 2026

Time: 9:00 AM PT / 12:00 PM ET

Location: Virtual event (Link sent upon registration)

Speakers: 

Shawnna Sumaoang, CMO, Deeto