UserEvidence claims to connect advocates, evidence, and references in one system. What they do not mention is that it takes two products, manual workflows, and outside consultants to make it work.
Deeto is the next generation of customer voice. It is one AI-native platform that unifies every customer signal, story, and reference across the entire journey. There are no double logins, no service contracts, and no static PDFs. Only intelligence that helps every team move faster with proof that converts.
Source: Captivate Collective, 2025 Customer Marketing Technology Landscape Report (sponsored by UserEvidence)
When UserEvidence sponsored this independent industry study, they likely expected the results to tilt in their favor. Instead, the findings told a different story.
Deeto outperformed both UserEvidence and Zealot in customer satisfaction, ease of use, and platform breadth – proving that innovation and impact matter more than vendor claims.
Automate advocacy management workflows
Dynamically generate customer stories and social proof
Eliminate manual reference management
Track and report advocacy impact on revenue
This side-by-side comparison from the 2025 report shows how each platform measures up across core criteria.
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$17M raised, 100–500 customers
$14M raised, 100–500 customers
Early-stage, 1–25 customers
Deeto and UE are similar in size, but Zealot is still emerging.
Customer Insights, Advocacy, References, Referrals, Intelligence
Content Creation, Advocacy, Reference Database
Gamified Advocacy, Community, References
Deeto spans the entire customer lifecycle, while UE and Zealot split functions.
Real AI Agents for interviews, matching, and sentiment
AI-assisted testimonial editing only
None listed; manual workflows
Deeto’s AI architecture is built in, not bolted on.
(out of 5)
5.0
4.7
4.0
Deeto leads in customer success satisfaction.
(out of 5)
4.7
4.3
4.3
Deeto users find UI intuitive, and Deeto integrates more deeply.
(out of 5)
4.6
4.6
4.0
Deeto and UE are comparable in support quality; Zealot is lacking.
(out of 5)
4.1
4.5
4.0
UE’s legacy code is stable but static; Deeto’s innovation curve is steeper.
(out of 5)
4.4
4.6
4.3
UE relies on agency setup, while Deeto prioritize fast onboarding.
~6 months
~5 months
~5 months
ROI is similar across all three, but Deeto drives measurable revenue attribution.
(out of 10)
9.1
8.8
8.7
Deeto leads in overall customer advocacy.
Fully integrated CRM, AI-driven, scalable
Dependent on third-party integrations
Mid-market focused; limited enterprise capabilities
Deeto is the only unified platform purpose-built for enterprise scale.
Unified AI-native platform
Legacy survey system
Modular reference tool
The “combined” UE + Zealot solution is two incompatible systems.
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Even in the report sponsored by UserEvidence, Deeto ranked higher on the metrics that matter most – satisfaction, ease of use, and customer advocacy.
See the full 2025 Customer Marketing Technology Landscape Report to explore the details for yourself.
Deeto is powered by a multi-component processing core and AI agents that understand context, emotion, and intent.
UserEvidence and Zealot depend on templates and surveys, which means some automation without real intelligence.
With Deeto, you can invite customers through automated outreach or CRM triggers, embed feedback forms, or import content from anywhere.
Deeto even captures opt-ins from NPS and onboarding flows to identify customers ready to engage.
Deeto unifies advocacy, reference, referral, and feedback workflows in one platform.
UserEvidence and Zealot split customer voice across two disconnected systems, which adds complexity and cost.
Deeto is fully integrated into your CRM. Reps can trigger reference calls, share dynamic microsites, and see proof performance directly inside Salesforce and HubSpot using dynamic ROI tracking dashboards within the CRM.
UserEvidence and Zealot keep proof locked inside marketing tools, disconnected from deal flow.
Deeto safeguards advocates with consent tracking, fatigue protection, and intelligent rotation.
Zealot’s gamification approach drives short-term activity but causes long-term fatigue and inconsistent engagement.
Deeto connects customer voice directly to measurable multi-dimensional revenue outcomes such as deal velocity, win rates, and retention.
UserEvidence and Zealot track clicks and activity without visibility into actual business results.
While the earlier comparison focuses on outcomes and satisfaction, this table highlights the core technology behind each platform.
UserEvidence’s foundation is a stitched-together stack of acquired products and manual integrations. Deeto’s foundation is unified and AI-native, built from the ground up to connect customer voice across every workflow.
This difference in architecture explains why Deeto moves faster, automates more, and delivers measurable impact across the customer journey.
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One unified AI-native platform built from the ground up
Two acquired tools connected by APIs
AI Agents collect, analyze, and distribute customer insights automatically
Manual workflows supported by Captivate Collective services
Unified intelligence core connected to CRM and pipeline
Disconnected systems with no lifecycle visibility
Deep Salesforce, HubSpot, Slack, and Gong connections
Surface-level connectors with limited depth
SOC 2 Type II, ISO 27001, GDPR, and HIPAA certified
Partial compliance, no unified data governance
Attribution from voice to revenue outcomes
Basic click and activity tracking
Fast onboarding, no services required
Requires agency support to deploy
Continuous AI roadmap with Interview, Match, and Sentiment Agents
Static tools with marketing claims of AI
UserEvidence helps teams collect testimonials.
Deeto helps companies orchestrate growth.
Deeto captures authentic customer voices, interprets sentiment, distributes proof in real time, and ties every signal back to revenue. No other platform connects customer voice this broadly or intelligently.
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Continuous collection through native AI-led interviews, CRM and signal automation
No VoC capabilities
AI-driven customer interviews and sentiment analysis
No win/loss features
Detects churn risk early using customer signals and emotion analysis
No retention analytics
Gathers beta and launch feedback to guide roadmap planning
No feedback loop
Runs automated, trackable, public, and personal referral campaigns
No referral programs
Provides cross-team dynamic dashboards for voice, pipeline, and revenue
Lacks executive-level reporting
Centralized native AI that connects customer signals across GTM
No unified intelligence layer
Moving away from legacy tools should be easy and low-risk. Deeto guarantees both.
What's included:
Switch once, and switch right. Deeto makes migration simple and proves ROI before you pay.
UserEvidence and Zealot appear unified, yet remain separate legacy tools bound by contracts instead of technology.
Deeto is redefining customer marketing with AI-powered orchestration that turns every customer relationship into measurable growth.
Deeto gives teams speed, insight, and trust in a single system designed for the modern customer journey.
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