Welcome to the Deeto Hub

Today, we're officially launching Deeto's AI Interview Agent—a breakthrough solution that transforms how companies engage customers in Customer Voice programs and strategic relationships.

The challenge is clear across the industry: customer-led growth teams struggle with low participation rates, forced testimonials, and transactional relationships that fail to deliver authentic value. Despite customers' willingness to share their success stories and feedback, traditional approaches—generic email templates, one-size-fits-all processes, and vendor-centric asks—consistently fall short of creating meaningful interactions.

Our AI Interview Agent addresses this fundamental disconnect by personalizing every customer interaction based on their unique business goals, communication preferences, and strategic priorities.

The Customer Voice Invitation Challenge

Every customer relationship is unique. An innovation-focused CTO perceives their experience and priorities differently than a growth-focused CEO. An established enterprise customer has different motivations for sharing their voice than a fast-growing startup.

Yet most onboarding flows treat them identically—same email template, same value proposition, same questions, same process.

The result? Customers feel like they're being asked to do cookie-cutter  vendor marketing rather than participating in mutual value creation. Customer-led growth teams get lukewarm participation that produces mediocre content. Customer relationships become transactional rather than strategic.

Even worse: customers who initially seem interested gradually disengage because the process feels disconnected from their actual business goals, communication preferences, and overall experience. 

We Are Here To Change That

We've been exploring a fundamental question: What if AI could research each customer before inviting them to share their stories?

Not just account data or contract details, but actual communication patterns, business priorities, and sharing preferences from valid, credible sources. What if it could understand not just what to ask for, but how to frame the conversation in a way that resonates with the exact persona sitting behind the screen?

This isn't about replacing relationship building—it's about making every interaction more strategic by being more personal.

Before initiating any conversation, Deeto's AI conducts deep analysis across multiple dimensions of each customer relationship. Our research tools examine communication patterns from previous interactions, analyze their professional background, assess capacity through role and company context, and identify tone preferences.

This multi-layered research approach enables us to craft interactions that resonate on both professional and personal levels:

Innovation-Focused CTO: A short, technical interview focusing on the implementation and practical impact of your tools on their team.

Growth-Focused CEO: An executive-level discussion highlighting business results and competitive advantages achieved through your partnership.

Customer Success Leader: A detailed case study conversation exploring implementation strategies and measurable outcomes for peer education.

The same opportunity becomes three entirely different conversations—each calibrated to the individual's working style, availability patterns, communication preferences, and professional experience level. Our research tools ensure every interaction feels personally relevant rather than generically corporate.

The Technology Behind Personalization

 This vision requires AI orchestration that goes far beyond template personalization or basic segmentation.

We're talking about sophisticated AI facets that coordinate multiple specialized research capabilities:

• Personality Research that collects personality and personalization data to enhance each customer's profile for more effective communication
• Company Research that gathers business-specific data and preferences to understand organizational context and priorities
• Tone of Voice Analysis that identifies and adapts to individual communication preferences
• Brand Alignment Research that ensures messaging resonates with company positioning and values

This approach follows a systematic workflow: retrieving comprehensive customer profile information, analyzing relevant vendor context, generating personalized interview plans, initiating customized conversations, creating adaptive follow-up schedules, and continuously refining communication style based on interaction history until the nurturing process achieves its objectives.

These capabilities work together seamlessly to create something that feels effortlessly strategic to each customer.

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What Does This Mean for How You Build Customer Relationships?

For Customers: Customer voice conversations that feel personally relevant to their business goals, respect their communication preferences, and clearly demonstrate an understanding of who they are.

For Customer Marketing Teams: Higher acceptance rates, better quality participation, and stronger ongoing relationships with participating customers.

For Customer Success Teams: Customer voice activities that strengthen customer relationships and provide real, relevant sentiment analysis. 

For Marketing Teams: Authentic customer voice content from genuinely engaged customers who understand and believe in the value they're creating.

For Product Teams: Authentic customer feedback that can make a real impact on overall product roadmap and adoption.

The Bigger Picture

We're not just talking about better interaction technology. We're talking about fundamentally changing how customers experience sharing their voice.

When customers feel that customer voice opportunities are genuinely aligned with their business goals, they don't just participate—they become enthusiastic partners who actively look for ways to expand their involvement and influence.

That's the future we're launching: customer voice relationships that grow stronger over time through AI that makes every interaction more strategic, more valuable, and more genuinely collaborative.

The Future of Customer-Led-Growth is Conversational

At Deeto, we've always believed that inviting customers to share their voice should feel natural and valuable—not like another vendor request. Today, we're excited to share a glimpse of what we've been working on: an AI Interview Agent that transforms how you invite and onboard your customers into customer voice programs.

The Current State of Customer Voice Programs

Most companies today struggle with the same fundamental challenge: turning customers into growth engines. The traditional approach relies on generic email templates, standardized processes, and one-size-fits-all messaging that treats every customer relationship identically.

The results speak for themselves. Customer Success teams report low participation rates in voice programs. Marketing teams struggle to generate authentic testimonials and case studies. Sales teams lack the compelling customer stories they need to close deals. Meanwhile, customers feel bombarded by requests that seem disconnected from their actual business goals and priorities.

This disconnect isn't accidental—it's the inevitable result of treating customer voice programs as marketing campaigns rather than strategic partnerships. When customers receive generic invitations that could have been sent to anyone, they respond accordingly: with polite declines or lukewarm participation that produces mediocre content.

The cost of this approach extends beyond missed opportunities. It damages customer relationships by positioning the vendor as someone who takes rather than someone who creates mutual value. Every generic request reinforces the perception that customer voice programs exist to serve vendor needs rather than customer success.

Why This Matters

We've heard consistent feedback from different teams: getting customers to say "yes" to sharing their voice is hard, but getting them engaged and providing authentic insights is even harder. Our AI Interview Agent is designed to change that by creating personalized experiences that help customers see real value.

The challenge runs deeper than most teams realize. It's not just about improving response rates—it's about fundamentally changing the customer experience from transactional to transformational. When customers feel genuinely understood and valued, they don't just participate in voice programs; they become enthusiastic contributors who actively seek opportunities to share their stories.

Early internal testing shows promising results: customers respond more positively when the AI adapts to their communication style and business context, and we're seeing higher-quality customer voice content from participants who feel genuinely engaged.

But the impact extends beyond individual interactions. Teams using personalized, AI-powered approaches report stronger customer relationships, increased customer lifetime value, and more authentic marketing content that resonates with prospects. The ripple effects touch every aspect of brand growth.

The Technology Behind Conversational Customer Voice

What makes conversational AI different from traditional automation? The answer lies in understanding context, nuance, and individual preferences at a level that generic systems simply cannot match.

Traditional customer voice programs operate on assumptions: that all customers respond to the same value propositions, that standard email templates work across industries, that timing doesn't matter, and that one questionnaire format suits everyone. These assumptions break down when applied to real customer interactions.

Conversational AI changes the equation by treating every customer interaction as unique. Instead of broadcasting generic messages, it conducts research, analyzes patterns, and crafts approaches that resonate with specific individuals based on their communication preferences, business priorities, and relationship history.

This isn't about replacing human relationship-building—it's about augmenting human insight with AI capabilities that can process vast amounts of relationship data and identify personalization opportunities that humans might miss.

What We're Building

Traditional feedback invitations feel transactional and one-size-fits-all. Our AI Interview Agent creates personalized, conversational experiences that make your customers excited to participate.

Here's what makes it different:

Time-Adaptive: The AI adjusts conversation depth and pacing based on each customer's availability and communication preferences. A busy CTO might receive a concise, technical discussion proposal, while a relationship-focused CEO might get an invitation for a more comprehensive strategic conversation.

Relationship-Aware: Adapts approach based on the customer's role, industry, and relationship stage with your company. New customers might be approached differently than long-term partners, and enterprise customers receive different messaging than startup clients.

Smart Value Discovery: Automatically identifies what customer voice opportunities would be most valuable and relevant for each customer. Rather than asking every customer to participate in the same activities, the AI matches opportunities to individual goals and interests.

Conversational Flow: Natural dialogue that feels like a strategic partnership conversation, not a vendor request. The AI understands context, maintains conversational continuity, and adapts its approach based on customer responses.

The Business Impact of Getting This Right

When customer voice programs work effectively, the benefits extend far beyond marketing content. Customers who feel genuinely valued and understood become more than references—they become partners in growth.

These enhanced relationships drive measurable business outcomes: increased retention rates, higher expansion revenue, more qualified referrals, and authentic advocacy that prospects trust. The quality of customer voice content improves dramatically when participants feel genuinely engaged rather than obligated.

For Customer Success teams, effective voice programs strengthen relationships rather than creating additional vendor requests. For Marketing teams, authentic content from engaged customers outperforms any manufactured messaging. For Sales teams, compelling customer stories from enthusiastic advocates close deals more effectively than generic case studies.

The compound effect creates a virtuous cycle: better customer experiences lead to stronger relationships, which generate more authentic content, which drives better business outcomes, which enables teams to invest more in actual customers.

Looking Ahead: The Conversational Future

The shift toward conversational AI represents more than a technology upgrade—it signals a fundamental change in how companies think about customer relationships. Instead of extracting value through standardized processes, forward-thinking organizations create value through personalized experiences that respect individual preferences and priorities.

This transformation requires rethinking traditional assumptions about scale and personalization. Many teams believe they must choose between efficient processes and personalized experiences. Conversational AI eliminates this false choice by enabling personalized interactions at scale.

What's Next

We're currently working with a select group of design partners to refine the experience before a broader launch. These partnerships allow us to test our approach across different industries, customer types, and business models while gathering feedback that shapes the final product.

Stay tuned—we'll be sharing more about our AI Interview Agent journey very soon. The future of customer-led growth is conversational, and we're excited to show you what becomes possible when technology serves relationship-building rather than replacing it.

In today’s customer-driven market, simply collecting feedback isn’t enough. The companies that win are those that actively turn customer voice into action—shaping better products, improving customer experiences, and fueling growth. A structured Voice of the Customer (VoC) strategy helps organizations close the gap between what customers say and how businesses respond.

This article explores what VoC is, why it matters, and practical strategies to transform feedback into meaningful business impact.

What Is Voice of the Customer (VoC)?

Voice of the Customer refers to the process of capturing customer insights—opinions, preferences, needs, and pain points—and using them to guide decision-making. Traditionally, VoC has been limited to surveys and NPS scores. But in 2025, the most successful companies are moving beyond static snapshots to always-on, actionable systems that capture customer voices continuously.

When managed well, VoC becomes more than a listening exercise; it’s a driver of innovation, retention, and revenue growth.

Why Voice of the Customer Matters

• Builds Trust and Loyalty: Customers are more likely to stay loyal when they see their feedback acted upon.
• Drives Product Innovation: Real-world insights help prioritize roadmap features that customers actually want.
• Improves Retention: Understanding and addressing pain points early reduces churn risk.
• Strengthens Sales and Marketing: Customer proof—quotes, stories, testimonials—drives higher conversion and credibility.

In fact, companies that actively act on customer feedback see measurable gains: faster sales cycles, higher win rates, and stronger customer satisfaction scores.

Common Challenges in VoC Programs

Even organizations with dedicated customer success and marketing teams struggle with VoC. Common pitfalls include:

• Collecting Feedback Without Actioning It: Customers notice when surveys go unanswered.
• Siloed Feedback: Insights trapped in CS tools rarely make their way to Product or Marketing.
• One-Off Campaigns: Sporadic surveys or interviews don’t provide enough continuity for long-term improvements.
• Manual Processes: Relying on spreadsheets or static reports makes it nearly impossible to scale.

Voice of the Customer Strategies That Work

To move from passive listening to proactive action, companies need structured strategies that align feedback with outcomes.

1. Capture Feedback Across the Entire Customer Journey

Don’t limit feedback to annual surveys or renewal cycles. Build mechanisms to gather insights at key moments:

• During onboarding, to identify friction points.
• After feature launches, to gauge adoption and satisfaction.
• At renewal or expansion, to understand perceived value.

Tools like Deeto Campaigns automate continuous collection of feedback and testimonials, ensuring insights flow throughout the lifecycle.

2. Turn Feedback into a Centralized Source of Truth

Feedback loses power when scattered across surveys, Slack threads, and CRM notes. A centralized hub makes it actionable. Deeto’s platform, for example, consolidates testimonials, reviews, and feedback into a searchable library, tagged by persona, use case, and sentiment.

3. Identify and Prioritize Actionable Themes

Not all feedback is equal. Use AI or structured analysis to group insights into categories—product usability, support responsiveness, pricing, feature requests—and align them to business priorities.

4. Align Cross-Functional Teams Around Customer Voice

VoC programs work best when Marketing, Product, CS, and Sales share access and responsibility. For example:

• Product teams use feedback to refine roadmap priorities.
• Marketing turns testimonials into high-conversion proof.
• CS addresses dissatisfaction signals before they become churn.
• Sales leverages references and stories to build buyer confidence.

5. Close the Loop with Customers

The most powerful retention driver is showing customers that their voice matters. Whether it’s a release note, a case study, or a personal thank-you, close the loop by demonstrating that feedback led to real change.

Real-World Examples of Turning Feedback into Action

• Proactive Churn Prevention: Companies that identify low-usage signals and proactively intervene reduce churn by up to 18%.
• Smarter Product Development: By routing feedback directly into product planning, teams accelerate innovation cycles.
• Higher Conversions: Embedding authentic customer testimonials into websites increases conversions by 34%.
• Efficient Advocacy: Automating reference calls and proof-sharing ensures sales teams always have the right story at the right time.

Mistakes to Avoid in Voice of the Customer Programs

• Survey Fatigue: Bombarding customers with requests but never sharing outcomes.
• Ignoring Negative Feedback: Critical comments often reveal the most valuable opportunities.
• Focusing Only on Quantitative Data: NPS scores are useful, but qualitative insights tell the richer story.
• Lack of Ownership: Without clear accountability, VoC initiatives fade into “nice-to-have” territory.

FAQs About Voice of the Customer Strategies

What’s the difference between VoC and customer satisfaction?

VoC captures the why behind customer experiences, while satisfaction scores measure the what. Together, they provide a complete view.

How often should you collect customer feedback?

Continuously. Always-on collection avoids blind spots and ensures feedback reflects real-time experiences.

How do you ensure feedback turns into action?

Establish ownership across teams, centralize insights, and track outcomes—so every piece of feedback has a clear next step.

What tools can help scale VoC?

Platforms like Deeto offer automated campaigns, dynamic microsites, proof widgets, and CRM integrations to collect, activate, and measure feedback at scale.

Final Thoughts

Voice of the Customer isn’t just a program—it’s a growth strategy. Companies that capture, analyze, and act on feedback consistently outperform those that don’t. By embedding customer voice across teams and turning insights into action, businesses reduce churn, improve products, and create a trusted, differentiated brand.

With the right tools, customer voices become more than data points—they become engines of growth. Request a demo to see how.

In cybersecurity, few things are as valuable—or as difficult to secure—as a genuine customer endorsement. Buyers are far more likely to trust the word of a peer than the promises of a vendor, yet legal, compliance, and privacy concerns often stand in the way.

At one of the industry’s largest global gatherings, we spoke with dozens of cybersecurity marketers, product leaders, and executives about how they navigate these challenges. The conversations revealed why advocacy is uniquely hard in this field—and what’s working to overcome those barriers.

In this recap, we’ll break down the biggest challenges cybersecurity companies face in capturing and using customer proof, share tangible strategies, and highlight direct insights from security marketing leaders.

Why Advocacy in Cybersecurity Is a Different Game

Cybersecurity buyers operate in a world where disclosure is risky by default. Publicly naming a security vendor can inadvertently reveal an organization’s technology stack, vulnerabilities, or incident history. That means even the happiest customers may be reluctant—or prohibited—from speaking on the record.

This dynamic creates a set of consistent challenges for advocacy programs in the sector:

• Prolonged approvals for public-facing content
• Strict governance controls limiting how customer stories can be shared
• Small advocate pools in which burnout happens quickly
• Mismatched expectations between vendors and customers on what’s possible

At the same time, customer advocacy carries more weight here than in almost any other industry. As one marketing leader put it:

“They don’t want to hear from us—they want to hear it from their peers. It’s more about how we bring value to our peers in this community.” — Maor Franco, CyberArk

The good news: security leaders are finding creative, proven ways to overcome these challenges.

Three Pillars of Effective Customer Proof in Cybersecurity

Through a series of on-site interviews, six industry experts shared how they approach advocacy—and what others can learn from their experience.

We asked attendees two core questions:

• How important are customer testimonials and evidence in cybersecurity?
• What are the biggest challenges in capturing them—and how do you overcome those challenges?

Here’s what they said—along with ideas you can put into practice.

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Pillar 1: Make Customer Proof a Partnership, Not a Transaction

Featuring Maggie Splaine (Keyfactor), Amanda Mussynski (Menlo Security), and Gagen Singh (Elastic)

The strongest advocacy stories don’t start with a request for a testimonial—they start with a relationship.

Maggie Splaine explained:

“It’s all about getting to know your customer and working within what they can do, within their guardrails. Sometimes in cybersecurity, you can’t properly name a customer. There are so many other ways to get that validation—through reference calls, through internal-only stories. It’s about meeting them where they’re comfortable.”

Gagen Singh agreed:

“We approach every customer relationship as a partnership. If you do that well, they’re more likely to champion you—because they see you as invested in their success, not just your own.”

Amanda Mussynski added:

“Relationship building is our core. We’ve had repeat customers join us at events to speak directly with other prospects—because they trust us.”

Actionable Takeaways:

• Start advocacy conversations early in the customer lifecycle—ideally during onboarding or right after early wins.
• Offer multiple participation options (anonymized quotes, NDA-only reference calls, closed-door roundtables).
• Invest in trust-building moments like advisory boards, executive briefings, or joint product innovation sessions.

Pillar 2: Remove the Friction from Approvals and Sharing

Featuring Maor Franco (CyberArk) and Andy Gepert (ZeroFox)

Even when customers are willing to participate, approval cycles can drag for weeks—or stall completely.

Maor Franco explained:

“In cyber, you don’t usually like to show your cards. Often it’s not the person who enjoys the product that says no—it’s other stakeholders internally who slow things down.”

Andy Gepert added:

“If someone’s giving a good review on a security solution, it probably means they had a security problem. That can be difficult in this industry. But if you make your customers happy, it makes it much easier to get their buy-in.”

Actionable Takeaways:

• Provide pre-approved content frameworks to make legal and PR reviews faster.
• Use staged approvals—get agreement on the “story outline” before final production.
• Track all consent and usage rights centrally so it’s easy to renew or audit later.

Pillar 3: Get Creative with Anonymity and Internal-Only Proof

Featuring Ashish Kuthiala (BlinkOps) and Gagen Singh (Elastic)

When public attribution is impossible, you can still extract meaningful proof through anonymized or private storytelling.

Ashish Kuthiala said:

“You want the people you’ve helped to talk about you versus you talking about yourself. Even if they can’t share every detail, they can still validate your value.”

Gagen Singh pointed out:

“A lot of people want to keep their security challenges private. That’s fine. You can still build powerful stories by focusing on the outcomes—reduced incident time, improved compliance—without disclosing sensitive details.”

Actionable Takeaways:

• Develop “blind” case studies that highlight industry, size, and results without naming the customer.
• Host private advocacy sessions where customers share under NDA.
• Focus on quantifiable outcomes (time saved, threats reduced, compliance achieved) instead of logos.
  
  

From Insight to Execution

These conversations reveal a clear truth: in cybersecurity, customer proof isn’t about producing the flashiest public case study—it’s about enabling customers to advocate in ways that feel safe, respectful, and valuable for them.

For vendors, that means building advocacy programs with:

• Flexibility — Participation options that fit customer comfort levels
• Efficiency — Clear, repeatable approval processes
• Creativity — Using anonymity and private channels to extend proof beyond public constraints

When advocacy is treated as a long-term partnership rather than a marketing checkbox, it not only generates better proof—it strengthens trust, deepens relationships, and helps vendors become a true part of their customers’ success stories.

As Maggie Splaine put it:

“It’s about knowing what your customer is willing to do, and then giving them the opportunity that works for them.”

Practical Tips for Overcoming Advocacy Barriers in Cybersecurity

Offer Multiple Sharing Options‍

Public case studies aren’t the only game in town. Allow customers to choose between anonymous quotes, gated microsites, internal enablement materials, or private reference calls.

Build a Compliance-First Workflow‍

Engage legal and security teams early. Pre-approve content formats, anonymization levels, and usage rights before asking the customer for their story.

Use a Private-First Publishing Model‍

Share stories internally or in controlled prospect microsites first. If the customer gains comfort over time, seek permission to expand to public use.

Implement Fatigue Guards‍

Limit the number of requests per advocate. Rotate champions so the same customers aren’t tapped repeatedly, which can lead to burnout.

Leverage Industry Events as Advocacy Catalysts‍

In-person gatherings like Black Hat provide a rare opportunity to capture customer stories, even if they start as anonymous or internal-only assets. Bring a content capture plan.

Position Value Beyond Marketing‍

Advocacy isn’t just a marketing play—it’s a sales, product, and customer success tool. Emphasize the business impact of peer proof on deal velocity and win rates.
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Closing Considerations

Cybersecurity advocacy isn’t about scaling to hundreds of public case studies—it’s about creating a system where every willing customer can safely share their story in a way that works for them. By combining compliance-ready processes with genuine relationship building, vendors can unlock advocacy that accelerates deals, strengthens trust, and protects customers.

If you’d like to see how this can work in practice, download our Cybersecurity brochure or book a meeting with our team.

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When we founded Deeto, our mission was simple: help companies harness the authentic voices of their customers to fuel growth. The way companies capture, manage, and activate customer voice is changing fast, and so is Deeto.

Today we are unveiling the new Deeto.com, a complete reimagining of our website that reflects not just who we are but where we are headed as a company and as a category.

This is more than a visual refresh. It is a statement about how we believe customer voice should work in the modern enterprise: connected, actionable, and impossible to ignore.

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Why Now

Over the last year, we have seen a fundamental shift in how go-to-market teams, from sales to marketing to product, think about customer voice. The old approach of static case studies, one-off reference calls, or isolated feedback surveys cannot keep pace with the speed of the modern buying cycle.

Decision-makers do not want generic proof points. They want evidence that speaks directly to their challenges, in their context, and on their timeline.

At the same time, organizations are under pressure to prove the impact of every program, protect customer data, and scale advocacy without overburdening their champions.

The new Deeto site is designed to address that reality. It showcases how our platform, built from the ground up as an AI-native, company-wide system for customer voice, meets those needs.

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What’s New on the Site

We built the new site with three priorities: clarity, credibility, and connection.

1. Clarity: Show What Deeto Really Does

Our platform has evolved quickly, and our old site did not make it easy to understand the full scope of what is possible.

The new site introduces a clear, three-module structure:

• Collect – Turn scattered customer signals into activation, engaging the right customers at the right time to gather authentic voice.
• Manage – Make customer voice your system of record, with governance, analytics, and AI-powered search that puts every insight at your fingertips.
• Distribute – Deliver the right story, reference, or insight to the right audience, in the right place, at the right moment.

Each module now has its own page with executive-level messaging, use cases, and an overview of the AI agents that help teams move faster.

2. Credibility: Put Security, Integrations, and Compliance Up Front

Enterprise buyers expect confidence in the technology they choose. That is why we have elevated how we talk about security and integrations.

The new security page details our SOC 2 Type II certification, HIPAA compliance, ISO 27001 certification, GDPR readiness, and our full encryption, access control, and audit capabilities.

The integrations section outlines the ecosystem Deeto fits into, from CRM and marketing automation platforms to product analytics and listening tools. Even as some integrations remain on our roadmap, the page shows our clear direction: Deeto works where your teams already work.

3. Connection: Make It About the Market, Not Just Us

We have reframed our messaging for the personas we serve:

• Customer Marketing
• Product Marketing
• Content Marketing
• Demand and Growth Marketing
• Sales Enablement

Each persona page focuses on the problems they are solving and how customer voice, activated through Deeto, moves the needle.

We have also added “By Use Case” pages for Customer Advocacy, Customer References, Customer Referrals, and more, so visitors can see themselves in our solutions.

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Design That Works Harder

The new Deeto.com is built for both storytelling and speed. It introduces a clean, modern design that mirrors our product experience, with simplified navigation that makes it easy to explore by use case, team, or product module.

Pages are structured to get visitors to the “aha” moment faster. That means concise headlines, clear outcomes, and visuals that show how the platform works in real-world scenarios. We have also made the site fully responsive and performance-optimized so that the experience is seamless across desktop and mobile.

Our content is now designed for multiple audiences. Whether a visitor is a CMO looking for strategic outcomes, a sales leader searching for a specific capability, or a customer marketer exploring day-to-day workflows, the new site can meet them where they are and guide them to the right next step.

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What This Means for Our Market

The new site is more than a marketing asset. It is a signal to the market about how we believe customer voice will define the next era of growth.

Buyers expect more proof, more relevance, and more speed in every buying decision. Vendors that can meet those expectations, while protecting customer data and scaling programs efficiently, will have a competitive advantage.

With Deeto, companies can unify every part of the customer voice lifecycle. They can collect authentic input from the right customers, manage it in a single governed hub, and distribute it directly into the tools and workflows that drive sales, marketing, and product decisions.

This launch positions us to engage executives, accelerate enterprise conversations, and expand our footprint in key industries. It also gives our own teams a powerful resource for demand generation, sales enablement, and partner outreach.

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See the New Deeto.com in Action

We are excited to share this launch with our customers, partners, and the broader market. The new Deeto.com reflects not just what our platform can do today but the vision we are building toward: a future where customer voice is connected, measurable, and a driver of growth for every team.

Explore the new experience and see how we are making customer voice impossible to ignore.

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Overview:

It’s launch time. Join us for Deeto’s Q4 Product Launch Webinar where we unveil the next evolution of our AI-powered platform, built to help GTM teams scale customer-led growth like never before.

Why Attend: 

See how Deeto’s new intelligence layer and latest AI agents — including the AI Interview Agent, AI Knowledge Hub Agent, and AI Content Agent — transform how companies capture, organize, and activate customer proof. This isn’t just a product update; it’s the next chapter for customer-led growth.

What to Expect: 

• Live demos of the AI Interview Agent, Knowledge Hub Agent, and Content Agent
• Insights on how leading teams are accelerating growth with Deeto 2.0
• A sneak peek at what’s coming next — directly from Deeto’s product team

Date: Tuesday, December 2, 2025

Time: 9:00 AM PT / 12:00 PM ET

Location: Live Virtual Event (Zoom link sent upon registration)

Overview:

Product launches move fast. But without customer proof, even the strongest messaging can fall flat. Join Deeto and Sid Khaitan from Beekeeper for a live session on how product marketers can launch faster, smarter, and with proof that actually closes deals.

Why Attend: 

Learn how Beekeeper’s product marketing team cut manual content lift by 30–40%, built a centralized library of launch-ready proof, and equipped Sales with the validation they needed from day one. Walk away with actionable strategies you can use to embed customer voice into every launch.

What to Expect: 

• A step-by-step look at Beekeeper’s proof-driven launch motion
• Five proven plays from “The PMM Playbook for Customer-Backed Launches”
• Tips for collecting beta feedback, testing messaging, and activating proof
• Live Q&A with Deeto and Sid on scaling launches with real customer validation

Date: Thursday, October 2, 2025

Time: 9:00 AM PT / 12:00 PM ET

Location: On-Demand Virtual Event (link sent upon registration)

Overview:

Customer advocacy is evolving — and the old, manual way of managing references and stories no longer scales. Join Deeto and Amber Heffner from ParentSquare for a live session that unpacks how to turn scattered stories into a powerful growth engine.

Why Attend: 

In this webinar, you’ll learn how ParentSquare grew their advocate base 4x in just 90 days, cut manual effort by 30%, and made advocacy measurable across sales and marketing. Discover practical plays you can use immediately, plus get a behind-the-scenes look at what’s next for AI-powered advocacy.

What to Expect: 

• A step-by-step walkthrough of ParentSquare’s advocacy transformation
• Five proven plays from the “AI-Scaled Customer Advocacy” playbook
• Insights on automating manual work and proving revenue impact
• Live Q&A with Shawnna and Amber to get your questions answered

Date: Thursday, September 18, 2025

Time: 9:00 AM PT / 12:00 PM ET

Location: On-Demand Virtual Event (Link sent upon registration)

Overview:

Raise a glass with EMEA’s top customer marketing leaders. Join Deeto for an exclusive happy hour during the Customer Marketing Alliance event in London — a relaxed, high-value networking session designed to connect the brightest minds in customer-led growth.

Why Attend: 

Network with customer marketing peers, share strategies that work, and uncover new ideas for scaling advocacy and proof. This is a chance to meet the people shaping the future of customer-led growth in EMEA — in a private, informal setting.

What to Expect: 

• Conversations with senior-level customer marketing professionals and innovators
• A private, invite-only atmosphere with drinks and light bites provided
• Exclusive access to Deeto’s team to explore the future of AI-powered customer-led growth
• Meaningful connections with peers who are shaping the discipline in EMEA

Date: Wednesday, December 3, 2025

Time: 5:00 PM – 7:00 PM PT

Location: InterContinental London, The O2 – Private Suite