References, without the fire drill

Deeto helps you automate and scale your reference process — so reps get what they need, customers aren’t overused, and deals move faster.

The problem — references are broken

You know references work — but your process doesn’t. Reps ping Slack. Marketing scrambles. The same few customers get overused. And when a deal’s on the line, your team is stuck in email threads instead of accelerating the close. It’s inefficient. Unscalable. And risky for your best advocates.

Why legacy reference
tools fall short

Most reference programs run off goodwill and Google Sheets. But without automation, segmentation, or usage tracking, reps can’t self-serve — and advocates get burned out. You miss out on all the customers ready to help, because the process to activate them is just too painful.

Deeto makes references easy to give — and easy to get

Deeto replaces the manual madness with a simple, modern system. It helps you identify advocates, track usage, and deliver reference proof at scale — whether that’s a call, a quote, or a customized microsite. Your customers stay protected. Your reps stay moving. And your program finally scales.

The Deeto approach: — built for real-world sales teams

The old way

References are requested ad hoc. You scramble to ask the same people — again.

With Deeto

Deeto identifies potential references through opt-ins, campaigns, and CRM signals — and tracks interest in real time.

The old way

Spreadsheets track who’s helped. No clear view into usage, fatigue, or capacity.

With Deeto

Deeto manages all reference activity, tagging each by industry, persona, and segment — with built-in guardrails and rewards.

The old way

Sales waits on Marketing to find and approve a reference. Timing kills momentum.

With Deeto

Deeto lets reps self-serve proof: from instant microsites to pre-approved reference calls — delivered right in their workflow.

What happens when references just work

When reference delivery is automatic, the results speak for themselves. Reps move faster — and close faster — because they can match buyers with trusted peers instantly. Customer fatigue goes down, because you’re spreading the love across your full advocate base. And marketing stops acting like a switchboard. With Deeto, you put proof where it matters — and remove the friction from the process.

How Deeto helps:

🤝 Trusted Partners

Trusted by companies
who close with confidence

“Deeto has been amazing. Deeto’s AI makes it easy to collect and share customer stories at scale.”
“I’ve been using Deeto, and it has enhanced our B2B interactions. It connects us with user-generated content, onboards our customer community, eases my workload, and boosts sales"
“Deeto simplified how we manage customer content. We went from juggling spreadsheets and docs to a sleek platform where everything’s at our fingertips. Now every story counts."

Ready to fix your 
reference process?

See how Deeto helps modern sales and marketing teams deliver high-impact proof — faster, easier, and without burning out your best customers.

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