Your Company
ROI Calculator

Calculate your return
on customer voice

See how Deeto's AI-native platform accelerates revenue, reduces costs, and turns your customers into your most powerful growth engine.

The buyer journey has changed.
Authentic voice is the new currency.

B2B buyers complete 70% of their journey before talking to sales - seeking peer validation, not marketing copy. Deeto captures, activates, and scales your most powerful growth asset: the authentic voice of your customers, powered by AI to reach the right buyer at the right moment.

70%
of B2B buyer journey done before talking to sales
Gartner, 2024
92%
of buyers rely on peer referrals for purchase decisions
G2 Buyer Behavior Report
3–5×
higher conversion from referred leads vs. cold outbound
Forrester Research
★★★★★
"We use Deeto to reach customers at scale, identify which activities they want to participate in, whether it's case studies, references, or reviews - and manage it all from one platform."
Kayla Geigerman
Atlassian
Deeto Review
★★★★★
"Before Deeto, our reference process was cumbersome and manual. We handled everything via Slack. Now the platform automates the entire workflow and gives us visibility we never had."
Michele Teixeira
Datarails
Deeto Review
★★★★★
"Before Deeto, we dealt with too much information, no organization, and the amount of time that we needed to collect customer stories was overwhelming. Deeto changed all of that."
Frank Provenzano
Boomi
Deeto Review
★★★★★
"Working with Deeto has been seamless. I love our relationship with the vendor. The platform helps us manage our advocacy program efficiently and at scale."
Dana Marlin
Skai
Deeto Review
★★★★★
"I lead customer marketing - the upsell side and the advocacy side. Before Deeto, we were managing everything manually. Now we have a centralized system that scales with us."
Brendan Hong
Agiloft
Deeto Review

Listen

Turn voice into signals

Learn more ›

Learn

Organize customer truth

Learn more ›

Analyze

Surface patterns and intent

Learn more ›

Activate

Deliver insight in flow

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Integrate

Connect systems and teams

Learn more ›

Secure

Protect data and trust

Learn more ›
Personalized Insight
Why Deeto for Your Company
1
Your Business Profile
ABOUT YOUR COMPANY
REVENUE & PIPELINE
COSTS & OPERATIONS
2
Key Challenges and Capabilities
WHAT CHALLENGES ARE YOU FACING?
▼ Not enough customer proof for sales
↻ Reference fatigue - same advocates overused
⌖ No win-loss or churn analysis
⧖ Case studies take too long to produce
✗ Prospects don't trust marketing content
▲ Scaling customer advocacy programs
⚔ Competitive deals with no peer proof
☆ Hard to collect and manage reviews
❐ No centralized customer evidence library
→ Difficulty matching references to prospects
✉ Low adoption of referral programs
☊ Lack of voice-of-customer insights
⌀ CRM data gaps around customer sentiment
⚙ Manual processes for NPS and outreach
What functionality matters to you?

Select the capabilities most important to your organization:

CORE
Knowledge Hub
Centralized customer evidence library - quotes, reviews, case studies, video testimonials
Campaigns Hub
Orchestrate review campaigns, NPS collection, and customer outreach at scale
MODULES
Imported Assets
Upload existing VoC files (PDF, video, voice)
Go-to-Market Hub
Reference/Prospect management and microsites
Referral Hub
Customer referral program management
Rewards Hub
Advocate recognition and incentive management
AI FEATURES
Personal AI Assistant
AI-powered language queries across all VoC data
Research Hub
Win-loss analysis, churn research, product feedback, competitive intel
INTEGRATIONS
CRM - HubSpot / Salesforce
Sync customer data and VoC insights
Gong
Import conversation intelligence
Slack
Real-time VoC notifications
G2
Sync reviews and drive campaigns
3
Expected Impact
ADJUST TO YOUR CONFIDENCE LEVEL
Win Rate Improvement
15%
0%35%
Gartner: deals with peer references close at 2× the rate. HBR: advocacy programs lift win rates 15–30%.
Sales Cycle Reduction
20%
0%40%
Forrester: social proof shortens B2B cycles by 20–30%. Aberdeen Group: reference selling → 29% shorter cycles.
Churn Reduction
10%
0%30%
Wharton: referred customers have 37% higher retention. Engaged advocates churn 26% less (Influitive).
MQL→SQL Conversion Lift
25%
0%50%
DemandGen: personalized content increases conversion 20%+. TrustRadius: 72% engage with peer reviews before buying.
Research Insights Win Rate Lift
8%
0%20%
Anova: 63% see win-rate improvements after win-loss programs. Clozd: avg 5–15% lift within 12 months.
Referral Conversion Rate
30%
0%60%
Nielsen: 84% trust recommendations from people they know. Referred B2B leads convert 3–5× better (Forrester).
Deeto Sales Adoption Rate
80%
0%100%
CRM-integrated tools see 70–80% adoption in 6 months. Deeto's embedded workflow drives 80%+ with onboarding support.
4
Your Projected ROI
Projected Year 1 Impact
67.7x
ROI Multiple
$1.7M
Net Annual Value
0.2
Months to Payback
Time to full payback
0.2 months
REVENUE ACCELERATION
Year 1 Revenue
$1.7M
COST SAVINGS
Year 1 Savings
$40K
Total Annual Value
$1.7M
Combined Revenue + Savings
$1.7M

3-Year Cumulative Value

Projected growth with compound adoption and optimization
Revenue Impact
Cost Savings
Year 1Year 2Year 33-Year Total
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