Win/loss, without the waiting

Deeto replaces slow, manual feedback loops with AI-led buyer interviews that reveal why you win and why you don’t. Collect authentic customer insight, act faster, and strengthen every go-to-market motion.

The problem — win/loss is still too manual

Everyone wants to understand why they win or lose, but most teams still rely on guesswork. Feedback lives in notes, Slack threads, and spreadsheets. Reports take weeks, and by the time they’re done, the same mistakes repeat. Traditional win/loss analysis explains the past instead of improving the next deal.

Why legacy win/loss tools fall short

Most tools still rely on surveys and consultants. They capture data but never drive action. Reports arrive late, sit in slides, and rarely reach the teams who need them. What companies need is real-time feedback that connects directly to performance, not another quarterly report.

The new way — continuous win/loss, powered by AI

With Deeto, win/loss becomes a simple, automated part of your GTM engine. Every closed deal triggers an AI-led video or voice interview that captures real buyer feedback. Insights are analyzed instantly, tagged by competitor and theme, and shared across teams. You get the truth behind every outcome – fast, clear, and ready to act on.

The Deeto approach — Automated. Intelligent. Actionable.

The old way

Feedback depends on Sales notes or one-off surveys after deals close.

With Deeto

Deeto automates post-deal outreach with AI-led video and voice interviews that capture authentic buyer sentiment and reasons for the decision.

The old way

Insights are scattered across spreadsheets and slides, making it impossible to track trends or share updates.

With Deeto

Deeto centralizes every response in the Knowledge Hub, tagging results by competitor, product, pricing, and sentiment so patterns are easy to spot.

The old way

Reports sit unused while teams repeat the same mistakes.

With Deeto

Deeto delivers real-time insights, competitive summaries, and buyer-backed proof directly into the tools your teams already use – from CRM to Slack.

What happens when win/loss works the way it should

When win/loss becomes part of your daily rhythm, everything changes. Sales moves faster with real buyer proof, marketing sharpens messages with data that speaks for itself, product focuses on what actually drives decisions, and leadership finally sees what fuels wins and what holds them back. With Deeto, insight becomes an advantage your entire team can act on, not a report they wait for.

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Trusted by teams who turn insight into advantage

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Ready to turn every deal into an advantage?

See how Deeto automates win/loss analysis with AI-led buyer interviews and real-time insights that help your teams act faster and win more.

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