Example

Date

February 27, 2026

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class="c14 doc-content"><table class="c0"><tr class="c5"><td class="c61" colspan="1" rowspan="1"> </td></tr></table>deetoRewards Program GuideDesign, launch, and optimize a rewards program that keeps customers engaged and contributing authentic voice.<table class="c0"><tr class="c5"><td class="c41" colspan="1" rowspan="1"> </td></tr></table>For Deeto Customers  |  February 2026<h1 class="c32">The idea behind rewards</h1>When customers share their experience—a quote, a review, a reference call—they’re investing time and lending their professional reputation. A rewards program recognizes that investment and turns one-time contributions into ongoing engagement.Deeto’s rewards engine lets you assign values to specific activities, automate fulfillment, and track what drives participation—all without manual work on your side.<h1 class="c32">Three rules to follow</h1><table class="c0"><tr class="c5"><td class="c66" colspan="1" rowspan="1">Reward effortA video testimonial takes 10x the effort of a quote. Your structure should reflect that. Fair recognition drives repeat contributions.</td><td class="c56" colspan="1" rowspan="1">Keep it transparentCustomers see reward values inside Deeto before they contribute. If someone has to ask how rewards work, the program is too complicated.</td><td class="c43" colspan="1" rowspan="1">Tie to impactActivities with the highest business value should carry the highest rewards. This naturally guides customers toward the actions that matter most.</td></tr></table><h1 class="c32">Suggested reward amounts</h1>Based on benchmarks across Deeto customers. Adjust to your budget and priorities.<table class="c0"><tr class="c5"><td class="c38" colspan="1" rowspan="1">Activity</td><td class="c25" colspan="1" rowspan="1">Amount</td><td class="c67" colspan="1" rowspan="1">Why</td></tr><tr class="c5"><td class="c18" colspan="1" rowspan="1">Joining the platform</td><td class="c17 c27" colspan="1" rowspan="1">$10</td><td class="c22 c27" colspan="1" rowspan="1">Gets customers into the system with a positive first impression.</td></tr><tr class="c5"><td class="c30" colspan="1" rowspan="1">Adding a quote</td><td class="c17" colspan="1" rowspan="1">$20</td><td class="c22" colspan="1" rowspan="1">Quick, versatile content used across campaigns, microsites, and enablement.</td></tr><tr class="c5"><td class="c18" colspan="1" rowspan="1">Adding a review</td><td class="c17 c27" colspan="1" rowspan="1">$20</td><td class="c22 c27" colspan="1" rowspan="1">Structured proof that builds your library of authentic customer voice.</td></tr><tr class="c5"><td class="c30" colspan="1" rowspan="1">Answering questions</td><td class="c17" colspan="1" rowspan="1">$30</td><td class="c22" colspan="1" rowspan="1">3–5 question AI interview—richer insights with moderate effort.</td></tr><tr class="c5"><td class="c18" colspan="1" rowspan="1">Webinar participation</td><td class="c17 c27" colspan="1" rowspan="1">$25</td><td class="c22 c27" colspan="1" rowspan="1">Public-facing commitment that broadens your reach.</td></tr><tr class="c5"><td class="c30" colspan="1" rowspan="1">G2 review</td><td class="c17" colspan="1" rowspan="1">$50</td><td class="c22" colspan="1" rowspan="1">Third-party validation that amplifies credibility beyond your channels.</td></tr><tr class="c5"><td class="c18" colspan="1" rowspan="1">Adding a user story</td><td class="c17 c27" colspan="1" rowspan="1">$50</td><td class="c22 c27" colspan="1" rowspan="1">In-depth narrative that powers case studies and sales conversations.</td></tr><tr class="c5"><td class="c30" colspan="1" rowspan="1">Reference call</td><td class="c17" colspan="1" rowspan="1">$75</td><td class="c22" colspan="1" rowspan="1">Live conversation with a prospect—directly influences deal outcomes.</td></tr><tr class="c5"><td class="c18" colspan="1" rowspan="1">Video testimonial</td><td class="c17 c27" colspan="1" rowspan="1">$100</td><td class="c22 c27" colspan="1" rowspan="1">Highest-effort content. Video builds trust faster than any other format.</td></tr><tr class="c5"><td class="c30" colspan="1" rowspan="1">Lead qualified</td><td class="c17" colspan="1" rowspan="1">$100</td><td class="c22" colspan="1" rowspan="1">Referral turned into real pipeline—ties participation to revenue.</td></tr><tr class="c5"><td class="c18" colspan="1" rowspan="1">Opportunity won</td><td class="c17 c27" colspan="1" rowspan="1">$500</td><td class="c22 c27" colspan="1" rowspan="1">Customer contribution directly helped close revenue.</td></tr></table><table class="c0"><tr class="c5"><td class="c53" colspan="1" rowspan="1">✨ Pro tipStart with 3–5 activities that align with your current goals, and 1-2 unique question sets. You can always expand later.</td></tr></table><h1 class="c32">Tiers at a glance</h1><table class="c0"><tr class="c5"><td class="c69" colspan="1" rowspan="1">Tier</td><td class="c52" colspan="1" rowspan="1">Range</td><td class="c26" colspan="1" rowspan="1">What’s included</td></tr><tr class="c5"><td class="c51 c27" colspan="1" rowspan="1">Entry</td><td class="c39 c27" colspan="1" rowspan="1">$10–$25</td><td class="c46 c27" colspan="1" rowspan="1">Joining, quotes, reviews, webinar participation</td></tr><tr class="c5"><td class="c51" colspan="1" rowspan="1">Core</td><td class="c39" colspan="1" rowspan="1">$30–$75</td><td class="c46" colspan="1" rowspan="1">AI interview questions, user stories, G2 reviews, reference calls</td></tr><tr class="c5"><td class="c51 c27" colspan="1" rowspan="1">Premium</td><td class="c27 c39" colspan="1" rowspan="1">$100–$500</td><td class="c27 c46" colspan="1" rowspan="1">Video testimonials, qualified leads, closed-won opportunities</td></tr></table><h1 class="c32">Getting started in four steps</h1>1. Choose your activities and amounts. Use this guide as a baseline. Focus on the contributions that matter most to your goals right now—joining the platform, adding a quote, and answering questions is a strong starting set.2. Configure in Deeto. Go to your Rewards settings. Enable activities, set dollar amounts, and choose fulfillment methods (gift cards, donations, or both). Rewards can also be configured per question-set making it possible to set different rewards for different campaigns. Once configured, everything runs automatically. 3. Tell your customers. Mention rewards in invitation emails and onboarding. Even a single line—“You’ll earn rewards you can redeem for gift cards or donate to a cause you care about”—meaningfully increases acceptance rates.4. Review quarterly. Track participation and redemption. Increase rewards on underperforming activities. Focus budget on the actions with the highest business impact.<h1 class="c32">Fulfillment options</h1><table class="c0"><tr class="c5"><td class="c45" colspan="1" rowspan="1">Option</td><td class="c70" colspan="1" rowspan="1">Details</td></tr><tr class="c5"><td class="c40 c27" colspan="1" rowspan="1">Gift cards</td><td class="c21 c27" colspan="1" rowspan="1">Most popular. Broad selection including Amazon and Visa. Delivered digitally via email from @tremendous.com (not @deeto.ai—let customers know so it doesn’t get filtered).</td></tr><tr class="c5"><td class="c40" colspan="1" rowspan="1">Charity donations</td><td class="c21" colspan="1" rowspan="1">Customers choose from well-known charities at redemption. A great fit for organizations not comfortable with direct monetary incentives.</td></tr><tr class="c5"><td class="c27 c40" colspan="1" rowspan="1">Points / credits</td><td class="c21 c27" colspan="1" rowspan="1">Non-monetary alternative. Customers accumulate points and redeem later. Works well for ongoing engagement without tying every action to a dollar value.</td></tr><tr class="c5"><td class="c40" colspan="1" rowspan="1">Custom swag</td><td class="c21" colspan="1" rowspan="1">Provide digital images (358 px × 248 px). Deeto maintains a shared tracking sheet; your team handles fulfillment and shipping.</td></tr></table><h1 class="c32">Five ways to maximize participation</h1>Offer a welcome reward. A $10 reward just for joining sets the tone. Customers who experience a reward early are significantly more likely to contribute later.Build a progression. Entry activities build familiarity. Core activities generate the content your teams need. Premium activities drive direct revenue. When customers see rewards grow with effort, engagement compounds.Make rewards visible everywhere. Mention the program in invitation emails, onboarding, campaigns, and follow-ups. Don’t assume customers know it exists.Reward outcomes, not just content. Qualified leads ($100) and won opportunities ($500) create a direct link between participation and revenue. It elevates the program in customers’ eyes.Use limited-time boosts. Temporarily increase rewards during product launches, G2 review season, or end-of-quarter pushes for a participation surge when you need it most.<h1 class="c32">Ready-to-use copy for customer emails</h1><h3 class="c57">Invitation email</h3><table class="c0"><tr class="c5"><td class="c13" colspan="1" rowspan="1">“As a thank you for sharing your experience, you’ll earn rewards you can redeem for gift cards or donate to a cause you care about. Your first reward is waiting as soon as you join.”</td></tr></table><h3 class="c57">Re-engagement</h3><table class="c0"><tr class="c5"><td class="c13" colspan="1" rowspan="1">“Share a quick quote, answer a few questions, or record a short video—every contribution earns a reward, and your insights help others make better decisions.”</td></tr></table><h3 class="c57">Promoting premium activities</h3><table class="c0"><tr class="c5"><td class="c13" colspan="1" rowspan="1">“Ready to take your participation to the next level? Record a video testimonial and earn $100, or join a reference call to help a prospective buyer and earn $75. Your voice makes a real difference.”</td></tr></table><h1 class="c32">Operations and FAQ</h1>How is fulfillment managed?Deeto’s rewards team manages the entire process. Rewards are typically delivered within 24 business hours (up to 72 hours for verification). You receive a monthly invoice for all redeemed rewards.What email will rewards come from?Rewards arrive from the @tremendous.com domain, not @deeto.ai. Let your customers know so the email doesn’t get filtered as spam.What payment methods do you accept?Credit card (3% processing fee), check, ACH, and wire transfer.What currencies and countries are supported?Nearly all global currencies across 200+ countries.What if I’m not comfortable with monetary incentives?You can use a point or credit-based system, offer charity donations only, or combine approaches. Deeto is flexible.Can I offer custom swag?Yes. Provide images of each item (358 px × 248 px). Deeto tracks redemptions via a shared sheet; your team ships the items.What about GDPR and privacy?Deeto provides a Data Processing Agreement, Privacy Policy, GDPR Compliance Statement, and Security Overview. Contact your CSM to request these.<table class="c0"><tr class="c5"><td class="c48" colspan="1" rowspan="1">Need help?Your Customer Success Manager can help you design a reward structure, configure the platform, and craft communications that drive participation.support@deeto.ai</td></tr></table></body></html>

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