Meet the New Deeto Interface

A Platform Built Around How You Work

We've reimagined Deeto to put your customer intelligence at the center of everything. The new interface organizes your workflow into four intuitive sections: Pending Items (your daily command center), Prospect Hub (your sales cycle tracker),  Knowledge Hub (your customer intelligence library), and Workflows (your campaign and distribution engine).

Let's take a tour.

Your Daily Command Center: Pending Items

The Pending Items page is your operational home base—everything that needs your attention, organized and actionable. No more hunting through multiple screens to find what requires approval or follow-up.

What You'll Find Here

• Pending Assets — New interviews, testimonials, and reviews awaiting your approval before they go live
• Reference Activities — Follow up on references who haven't responded to invitations or need a nudge
• Prospect Activities — Track prospects who haven't scheduled their reference calls or encountered booking issues
• Microsite Approvals — Review and approve microsite content and references (only visible if your approval workflow is enabled)
• Self-Registered References — New advocates who've signed up through the self-registration form and are waiting for your approval
• Referral Leads — Incoming leads from your referral program, ready for follow-up

Think of it as your morning checklist—start here, clear your queue, and know that nothing slips through the cracks.

Sales Cycles, Tracked: Prospect Hub

Your window into the buyer journey. The Prospect Hub is where you invite prospects into your Deeto experience and track exactly how they engage with your customer proof.

Track the full engagement lifecycle:

• Microsite Views — See when prospects open the microsites you've shared with them
• Call Scheduling — Track who's booked reference calls and who might need a follow-up
• Completed Calls — Know when prospects have had their reference conversations
• Engagement Signals — Understand which content resonates and how deeply prospects are engaging

With Prospect Hub, you're never in the dark about where your buyers are in their customer proof journey—giving your sales team the intel they need to close deals faster.

Your Customer Intelligence Library: Knowledge Hub

The Knowledge Hub is completely reimagined with three dedicated sections that mirror how you actually think about customer data.

Three Tabs, Infinite Insight

Assets

Your content treasure chest. Every testimonial, video, case study, and review your customers have ever created—searchable, filterable, and ready to deploy. Browse by type, search by keyword, or filter by industry and use case. Need a video testimonial from a financial services customer? It's two clicks away.

People

Every voice in your customer pool, all in one place. This isn't just active advocates—it's everyone who has ever participated: happy customers, win/loss campaign respondents, and lost opportunities you've reached out to. Filter by role, engagement level, campaign participation, or company. Understand who's available and who's already delivered.

Companies

See the businesses behind your references. Understand which industries, company sizes, and segments are represented in your advocacy pool. Great for identifying gaps in your coverage or fin

ding the perfect reference for a specific prospect.

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Deeto AI: Your Intelligence Partner

Here's where things get exciting. Available anywhere within the Knowledge Hub, Deeto AI transforms how you interact with your customer data.

Query anything: Instead of manually filtering and searching, just ask. "Show me all testimonials from enterprise healthcare customers who mentioned ROI." "Which references have spoken about our implementation process?" "Find quotes about security compliance”, “What are the 3 main reasons customers chose us over X competitor?."

Create content on demand: Need a case study? A battle card? A LinkedIn post? Deeto AI can generate content based on your existing customer data. It's like having a content team that already knows everything your customers have said.

Save views for recurring needs: Any query you run can be saved as a "Saved View"—a persistent report that updates as new data comes in. Create a win/loss analysis view, a quarterly advocacy report, or a competitive intelligence summary. Your intelligence, always current.

Your Campaign & Distribution Engine: Workflows

Workflows is where collection meets distribution. Three powerful tools work together to help you gather customer stories and get them in front of buyers.

Campaigns

The campaign section you know and love, now with even more power. Choose between traditional Q&A forms for structured feedback or the new AI Interview Agents for dynamic, conversational feedback collection. (See our guide on Setting Up AI Interview Campaigns for a deep dive.)

Distribution Hub

Put your customer voice everywhere buyers are looking.

• Website Widgets — Embed dynamic testimonial carousels and proof widgets on your site. They update automatically as you approve new content.
• Private Microsites — Create deal-specific proof pages with curated references for individual opportunities.
• Public Microsites — Build evergreen customer proof libraries that showcase your advocacy pool to the world.

Referral Hub

Turn happy customers into growth engines. The Referral Hub lets you launch and manage referral programs, track active referrers, manage rewards, and watch your customer-led growth take off.

Saved Views

Dive deeper into information you have pre-queried using the Knowledge Hub. Turn collected voices into in-depth reports that show immediate value for any company stakeholder. 

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Start Exploring

The new Deeto interface is designed to make your customer voice program faster, smarter, and more impactful. Whether you're clearing your morning queue in Pending Items, querying Deeto AI for the perfect case study, or launching an AI Interview Campaign to capture fresh insights—everything is where you expect it to be.

That's Deeto.

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